Performance Analytics
Content-to-trade pipeline · Updated 2 min ago
Reach & Engagement Trend
12-week rolling performance
Corridor Performance
Reach by FX corridor
A/B Hook Test Results
Controversial vs Educational tone comparison
| Idea | Variant A | Variant B | A Reach | B Reach | A Conv. | B Conv. | Uplift |
|---|---|---|---|---|---|---|---|
| Bank FX spread expose | Your bank is not your partner. It's your most expensive vendor.Controversial | How Nigerian banks earn 3.8% on every FX transaction you doEducational | 48,200 | 31,400 | 64 | 38 | +68% |
| USDT China corridor | Hot take: USDT is now more reliable for Nigeria-China trade than USD.Controversial | Why Nigerian importers are switching to USDT for China paymentsEducational | 38,400 | 24,100 | 46 | 29 | +59% |
| Rate lock protection | NGN just moved 1.8% in 90 minutes. Here's how Capera's clients stayed protected.Authority | Capera's rate-lock feature explained — and why it mattersEducational | 22,800 | 18,200 | 47 | 31 | +52% |
| Speed vs banks | We beat your bank's FX rate or the trade is free. No asterisks.Controversial | Capera vs bank FX: a transparent rate comparisonEducational | 52,700 | 19,800 | 90 | 34 | +165% |
Top Performing Posts
Ranked by trade pipeline value
We beat your bank's FX rate or the trade is free. No asterisks.
Hot take: USDT is now more reliable for Nigeria-China trade than USD.
Your bank is not your partner. It's your most expensive vendor.
Fintech companies promised to fix African payments. Most just moved the same friction.
How Capera executed a ₦850M USD purchase in under 4 hours
AI Recommendations
Controversial hooks on LinkedIn — 91% avg engagement score vs 68% for educational
High impactNGN-USD corridor content — generates 3.2x more leads than other corridors
High impactTwitter/X threads with 7+ tweets — 2.1x more profile visits than single posts
Posts published 7–9 AM WAT on weekdays — 44% higher reach than afternoon posts
Real-time market event posts (rate movements) — 68% higher conversion likelihood
High impactInstagram Reels without captions — 0.3% CTR vs 1.8% for carousels
High impactFacebook posts without group cross-posting — 78% lower organic reach
Generic "FX tips" educational content without a corridor hook — 0.4% engagement
High impactTikTok posts over 90 seconds — completion rate drops to 18% vs 61% for 45s